SimplyAbuDhabi XLIX

Universal Genève: Tailored to Time Alegendary name in Swiss watchmaking returns to the atelier. Reviving its historic identity as Le Couturier de la Montre , Universal Genève draws on more than a century of design and innovation to create a new collection in which precision, proportion, colour, and craft are tailored for the wrist. For Universal Genève, watchmaking has long shared a language with couture. Founded in 1894, the Maison became known not simply for technical accomplishment, but for the elegance with which mechanics and design came together —an approach eventually encapsulated by its evocative title, Le Couturier de la Montre . Today, that philosophy provides the thread connecting a new generation of Polerouters, Compax chronographs, Cabriolets, and jewellery-inspired creations. Like a beautifully cut garment, each new timepiece begins with proportion and purpose, before colour, texture, precious materials, and meticulous finishing supply its individual character. 226 | Simply Abu Dhabi