SimplyAbuDhabi XLIX

H ospitality is often measured in numbers. New openings. New markets. New milestones. Yet for Natasha Sideris, growth has never been the destination. It has simply been the natural outcome of creating places that resonate with people, where beautiful food, intentional design, and genuine hospitality come together to create experiences worth returning to. It is this philosophy, rather than a pursuit of scale alone, that continues to shape every chapter of the Tashas Group story. Today, that story is entering its most ambitious phase yet. With significant investment supporting expansion across the UAE, Saudi Arabia, South Africa, and Greece, alongside a strategic partnership with Arada to grow the NALA concept throughout the GCC, Tashas Group is extending its presence while remaining true to the principles that first defined the brand more than two decades ago. The UAE remains at the heart of that journey. Following the recent openings of tashas in Al Ain and Sharjah, further locations are planned for Nad Al Sheba, Ras Al Khaimah, and Dubai Harbour, reflecting the Group’s longstanding belief that outstanding hospitality belongs wherever communities gather, not only within established dining destinations. Across the wider region, Avli, Galaxy Bar, Le Parc, and NALA will continue their own stories of growth, each bringing a distinctive perspective while remaining united by a shared commitment to quality, creativity, and connection. The journey also extends beyond the Middle East. Planned openings in Vouliagmeni and the landmark Ellinikon development will introduce tashas to Greece, marking the Group’s first major expansion into continental Europe and a particularly meaningful milestone for Natasha Sideris, whose Greek heritage has shaped both her personal story and several of the concepts within the portfolio. Yet perhaps the most remarkable aspect of Tashas Group’s success is not the pace of its expansion, but the consistency of its vision. Every destination begins with the same simple promise: to create spaces where people feel welcome, where moments become memories, and where hospitality is expressed not as a transaction, but as a way of life. As Tashas Group looks towards the future, its driving vision will continue be the sense of belonging each one inspires. In an ever-changing world, that commitment to authenticity, generosity, and a warm welcome remains the foundation on which every new chapter is built. “Growth was never our primary objective. Our focus was always on creating brands that people genuinely connect with...” – Natasha Sideris Simply Abu Dhabi | 275